review your brand image with andré, the inspiring speaker for place branding & marketing
Place branding is the new frontier but needs an imaging language to answer to competitive differences.
Place marketing becomes tribal because it aims at segmenting the market by affinities or common values.
In 2 steps, andré speaks about the new brand imaging and marketing language :
1st : a conference for local authorities
2nd : a workshop for place partners
Afterwards comes the specific coaching for the place stakeholders to integrate the new language into their marketing strategies with coherence and specificity. No brand book but a loose coding system to influence your visitors' mind.