With andré, imagine the vernacular language of your place for a tribal marketing strategy
Static brand images make no difference between competitors, therefore places need to imagine a branding language to support their marketing strategy. The emotional experiences have to answer to tribal wants and therefore marketing has to develop affinity thematic to diversify by segmenting centers of interest and market them to sharing communities.
Tribal sharing adds value to experiences taking them out of the ordinary run of the mill. In other words, the challenge is to work on both emotions and identity to support the place value.
This new focus makes places move from push to pull marketing and stakeholders to change their posture together with public authorities in order to give priority to roots making sense in your new vernacular language.